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MISTER BLONDE

December 2, 2018

Without persuasion customers won’t buy, investors won’t capitalise, and employees won’t engage. That’s why, like a great cuppa, you need the right blend of swaying elements to convince any audience. We share three simple ways you can master persuasion. 

Persuasion...

October 31, 2018

What brand doesn’t want to establish a mark online, build credibility and attract customers? Unless you blog, your online presence could get submerged in the internet’s sea of information. Here are seven ways a blog can benefit your business.

Business fundamentals invol...

September 30, 2018

When you’re busy, it can be hard to find time to stop and listen. But listening skills are vital to good leadership. Here are seven ways to listen better, and improve your personal and work relationships.  

In this fast-paced world, listening is becoming a dying art. Th...

September 2, 2018

Dreaming of being an inspiring storyteller who always knows the right time to share a tale? The secret is in the signals. We share five cues that tell you it’s time to make an impact, to instruct and even to reassure through stories. 

Stories have shaped people for gene...

July 31, 2018

Sins are deadly, even for your business communications. Learn how to avoid the seven business-writing sins and deliver praiseworthy pieces every time. 

Among professionals, clear and concise writing remains a respectable and desirable skill. Why? Because effective...

July 1, 2018

What do magnificent buildings and well-written work have in common? Two very distinct experts work on them. We’ll explain how editing, like architecture, improves a document’s form and quality. While proofreading, like engineering, uses technical guides to provide stru...

June 1, 2018

We can’t be dogmatic about copy length. But how much is enough? We share the secrets to deciding when to go long and when to cut it short.

Long or short? Not your morning coffee. But like that caffeine hit, sometimes you need to choose: a big boost in a small dose or a...

April 30, 2018

For many, change is a scary, gaping hole ready to swallow anyone who dares to cross it. Help your company to successfully navigate change with these seven lessons on effective change communications.  

It’s no secret that the rate of change in business is accelerating fa...

April 1, 2018

We all know the phrase ‘dress to impress’. But is the same true when it comes to communication? To persuade, connect and impress, is it enough to just dress-up your message with eye-catching design? While design delivers a great first impression, there’s more to succe...

March 1, 2018

Nobody likes errors, especially the ones that ruin your reputation. Before you publish your next communication, take note of these five easy steps for ensuring spotless writing and credibility to boot.

We all know the feeling: Within minutes of sending a busin...

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